We Shop American Interview: Citizen Frederick

USA Made

 

 

On October 25th, in Frederick, MD, Citizen Frederick is presenting the Blue Ridge Market. This gathering of American makers not only offers a marketplace for people to buy USA Made goods, but to also meet the makers that bring these products to life.  In hopes to know more about the companies before the show, we were able to ask them a set of questions. In this spotlight, Citizen Frederick themselves offered their answers – here’s what they had to say:

 

1. Briefly tell me what your company does and why you chose to focus on making your product(s) in America.

Citizen Frederick is a men’s lifestyle shop in Frederick, MD.  We go out of our way to not only bring in American-made brands, but locally-made goods into our shop. We love knowing that we’re investing back into our communities, and supporting our local makers, craftsmen, and craftswomen.

 

2. What support have you seen (from the community to other businesses) that’s made your business successful?

My customer likes knowing exactly where their product came from, and they appreciate that Nolan and I take the time research new and unique items. Our customer lives a curated lifestyle, shops responsibly, and knows that purchasing with us is also investing in the American Economy.

 

3. What has been your biggest challenge so far in bringing your business to where it is today?

Getting people to stop comparing us to mall or walmart prices.  Sure you can buy a cheaper t-shirt at the mall, but ask those stores how much they’re paying their employees, ask them what type of labor was used to make a garment, and ask them how much use they got out of their purchase.

 

4. What has been the best channels to promote your product(s)? (social, press, ads, giveaways, actual word of mouth, event shows, selling to boutiques)?

I’d say 50% of my business has been as a result of social media, 25% has been word of mouth, and the other 25% has been foot traffic. Via social media we help promote other brands that we’re excited about, and we share the human side to our brand. People feel emotionally connected to us even before they step foot into our store.

 

5. Is there a void right now that could help better promote companies like yourself?

I think the biggest void is just educating the buyers out there to start thinking about where they want to invest their money. You can buy a pair of shoes made by kids overseas, or you can buy a pair that support families here in the U.S.

 

6. Do you feel this show will be successful for you? How so?

I think it’ll start identifying the mid-atlantic region as a great resource for quality goods, and also an area to look to for design inspiration.

 

 

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